Interband Australia produced this simple yet powerful brand identity for IR, who simplify IT systems with their flagship product ‘Prognosis’. The challenge Interband faced when tackling this project was that Prognosis was actually an extremely complicated product to explain. Interbrand overcame this challenge by telling IR’s story in a fun and accessible way with a dot and dash illustration style and simple metaphors.
I am particular fond of the way Interbrand have divided the brand using colour, with a vivid blue used for optimal solutions and a vibrant red used for sub-optimal.
Post by Michael Forbes